Date format in datagrid

<table width="100%" border="0" align="center" cellpadding="3" cellspacing="0">

                                                    <tr>

                                                        <td>

                                                            <div style="overflow: auto; height: 400px;">

                                                                <asp:GridView ID="grdViewGroup" AllowPaging="true" runat="server" AutoGenerateColumns="false"

                                                                    PageSize="10" OnPageIndexChanging="grdViewGroup_PageIndexChanging" OnRowCommand="grdViewGroup_RowCommand"

                                                                    OnRowDeleting="grdViewGroup_RowDeleting" OnRowEditing="grdViewGroup_RowEditing">

                                                                    <Columns>

                                                                        

                                                                        <asp:TemplateField HeaderText="Date Created">

                                                                            <ItemTemplate>

                                                                                <asp:Label ID="lblDate" runat="server" Text='<%#Eval("DateCreated","{0: dd/MM/yyyy}") %>'>asp:Label>

                                                                            ItemTemplate>

                                                                            <ItemStyle HorizontalAlign="center" VerticalAlign="Middle" CssClass="border" />

                                                                            <HeaderStyle Width="17%" HorizontalAlign="center" VerticalAlign="Middle" BackColor="#157AC0"

                                                                                CssClass="white_text" />

                                                                        asp:TemplateField>

                                                                       

                                                                        

                                                                    Columns>

                                                                asp:GridView>

                                                               

                                                            div>

                                                        td>

                                                    tr>

                                                table>